About Us

Alimrose is the designer name in the children’s gift market. We are an Australian family business that has been creating joyful gifts for more than 30 years. We pride ourselves on continually creating gorgeous designs & providing great service.

With a passion for design, an eye for detail and a feel for beautiful fabrics, we are the home of the sweetest dolls, loveliest baby accessories & gorgeous toys for kids.

The business (formerly Native Bush Babies & founded by Susan Shardlow) began in the very early 1980’s when two mothers were tired of not being able to access Australian designed dolls and products for their children. This inspired them to begin their own company. The company originally made Australian themed dolls and figurines based around the charming characters from the stories of the famed May Gibbs.

Over the years the range grew and eventually included a large range of beautiful dolls, soft toys, rattles, bibs, quilts & home wares.

In 1997 the company changed its trading name from Native Bush Babies to Alimrose (which represents a combination of favourite family names and at the same time accommodated a broader range & style of children’s gifts). Since then, Alimrose has gone from strength to strength and is sold in over 800 stores worldwide.

Give. Inspire. Play.


 Ethical Manufacturing

Being a family run business we have always valued our long term and loyal partnerships with our manufacturers. We work closely with a small number of ethical manufacturers (SEDEX approved) and are continually assessing the best ways to improve production and supply whilst being as environmentally conscious as we can.

Our main range of dolls and toys are proudly made by a female owned and operated ethical production facility in the Philippines that we have been working with for close to 40 years. By working loyally together for decades we have been able to support their business to employee over 100 women and provide them with outstanding wages and conditions.